Mainstreet Maven: Jillian Minerva

Mainstreet Maven: Jillian Minerva

Jillian Minerva didn’t plan to become the keeper of a small-town heartbeat — but sometimes life reroutes us toward where we truly belong. Today, she and her husband Joe run the Barnard General Store in Vermont, raising their family between morning muffins, lake views, and the hum of community life, while growing a modern family business that’s just as rooted in connection.

Read More
Mainstreet Maven: Anna Schoenduby

Mainstreet Maven: Anna Schoenduby

Mainstreet Maven Anna Schoenduby brings global impact to Staunton, VA through Latitudes Fair Trade. Her boutique offers ethically sourced jewelry, clothing, gifts, and home goods—empowering artisans worldwide while enriching Main Street.

Read More
Mainstreet Maven: Sandi Cararo

Mainstreet Maven: Sandi Cararo

Tucked into a narrow storefront along Beverley Street in the heart of downtown Staunton, Virginia, sits The Book Dragon—a small shop with a big spirit, run by a woman whose story is just as compelling as the titles she stocks.

Meet Sandi Cararo, Army veteran, dog mom, relentless book lover, and the heart behind Staunton’s independent bookstore. She’s a force on Main Street—part dreamer, part pragmatist, all moxie.

Read More